Advertisers Ask Out of BET’s Hot Ghetto Mess
By MCN Staff
published BET’s ad-sales department is in a Hot Ghetto Mess.
The Hollywood Reporter said Tuesday that State Farm Insurance and Home Depot asked the network to remove their ads from the series -- which BET described as a half-hour clip show that uses “comedy, man-on-the-street interviews and some of the most shocking video clips from around the country … to shine a spotlight on the good, the bad and the ugly of Black popular culture” -- AP reported.
BET confirmed to AP that sponsors asked to be removed from Hot Ghetto Mess but declined to specify the companies involved.
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
More about multichannel news