Adobe: 'TV Everywhere' Log-In Service Covers 90% Of U.S. Pay TV Market

Adobe Systems said its Adobe Pass authentication service for "TV Everywhere" is now offered as a log-in option to content providers serving approximately 90% of the U.S. pay TV market.

Providers that offer a log-in option via Adobe Pass -- which the company officially introduced in March -- include Comcast, DirecTV, Dish Network, Time Warner Cable, Cox Communications, Cablevision Systems, Charter Communications, Verizon Communications and Suddenlink Communications.

Programmers and content portals using Adobe Pass include Fox Networks, Turner Broadcasting System (including CNN's iPad app), Hulu, MTV Networks, Scripps Networks Interactive and AMC Networks.

Adobe Pass lets pay-TV subscribers access premium programming from a variety of Internet-connected devices. Adobe's Flash media platform powers most Internet video sites.

The company planned to demonstrate Adobe Pass at IBC this week in Amsterdam.

"Adobe Pass enables us to offer a simple solution for TV Everywhere to deliver on our vision of providing customers the ability to watch our network content whenever, wherever and on whatever device they choose," Turner senior vice president of business development and multiplatform distribution Jeremy Legg said in a statement.

Fox Networks, for its part, plans to roll out Adobe Pass to its brands, beginning with, SPEED2 and BTN2Go, with plans to extend authenticated websites and mobile experiences to more Fox brands in the future.

Also at IBC, Adobe announced:

* Premium Video Streaming with Flash Media Server 4.5 has expanded delivery options for content owners with the addition of support for iPad and iPhone.

* Video Monetization and Content Protection with Flash Access 3.0, which lets content providers securely deliver and monetize content with a single back-end workflow across PCs, connected TVs, Blu-Ray players, tablets and smartphones. Flash Access 3.0 will support Android tablets and smartphones, as well as the DECE's UltraViolet digital rights locker system.

* Adobe had acquired IRIDAS technology, a provider of tools for digital color grading and enhancement of professional film and video content, including stereoscopic technology.

* U.K. broadcaster ITV has selected Adobe Story, a collaborative script development tool to manage pre-production of more than 500 episodes per year of its programs Coronation Street and Emmerdale.