Adlink, the digital advertising interconnect for Los Angeles, has completed its first two marketwide video-on-demand campaigns, drawing in-depth views for a luxury car manufacturer and a public-service campaign promoting healthy living.
The interconnect reaches 2 million on-demand-capable homes through partners Charter Communications, Cox Communications and Time Warner Cable. Initial campaigns in the VOD initiative were conducted in the fourth quarter, with advertisers using a selection of the 44 networks on which Adlink places spots.
According to Adlink, the car manufacturer (which it declined to identify) advertised on 22 networks, directing viewers to 10 long-form clips on the VOD platform, focusing on varying models and driving experiences. The most popular? “The Purchasing Experience,” depicting a car buy. In four weeks, the campaign generated 4,500 views, according to Adlink.
The public-service campaign utilized all of Adlink’s networks, driving viewers to animated long-form VOD videos, which then directed viewers to visit the health organization’s Web site. That campaign generated 13,391 total views and 1,008 hours of long-form viewing.
Viewers watched the healthy-living videos for an average of 5½ minutes, Adlink said.
“In a market served by three cable operators, it made sense to streamline the on-demand ad buy for advertisers trying to reach the entire Los Angeles footprint,” said Hans Fischmann, general manager of advanced media for Charter Media.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.