The Ad Council Monday released a series of new public
service announcements encouraging viewers to donate to Superstorm Sandy
relief.
The Council, which puts donated creative together with
donated ad time and space, worked with disaster relief agencies to put together
an online toolkit to customize their outreach.
The thrust of the campaign is that even a small donation can
make a big difference. It was developed by Free Range Studios, and includes TV,
radio, print and Web advertising.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
