The Ad Council has launched a new set of public-service announcements urging young people to vote.
The Council, which combines pro-bono creative from the ad industry with donated airtime from the media, is looking to boost civic participation among 18-24-year-olds.
The Council cites a a 2002 report from The Center for Information & Research that found that 57% of American youth ages 15-25 are "completely disengaged from civic life and politics."
In the humorous PSA, kids are shown the consequences of that disengagement: They turn into mannequins
The spots, which are currently being distributed to TV and radio stations, were created by Atlanta-based agency WestWayne. They are part of a 25-year industry vote campaign to which the media have already donate $450 million in airtime.
