ABC Revives ALMAs

By John Eggerton
( Broadcasting & Cable )
published

In a recognition of the growing Hispanic audience, the ALMAs, or American Latino Media Arts awards, are back after a three-year hiatus.

ABC will air the awards June 5 in prime time (8-9:30), with Desperate Housewives co-star Eva Longoria hosting and producing.

The awards are given out by Latino civil-rights orgranization, the National council of La Raza, for achievement in TV, film and music.

The broadcast, from Jeff Margolis Productions, tapes May 7 from the Shrine Auditorium in Los Angeles. The awards were last given out in 2002.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.