ABC: Perfect a perfect fit

By Paige Albiniak
( Broadcasting & Cable )
published

Filling out its Tuesday-night slate, ABC has ordered a full season of Less
than Perfect, starring Sarah Rue and airing at 9:30 p.m., right after
Life with Bonnie. Like ABC's other Tuesday-night comedies, Less than
Perfect is produced by Touchstone Television.

"Through wonderful writing and a stellar cast, led by the incandescent Sarah
Rue, this funny, charming show has quickly captured the hearts of viewers," ABC Entertainment president Susan Lyne said. "With each passing week, our confidence
in this new comedy block just continues to grow."

According to ABC, after two outings, Less than Perfect has improved
the network's performance in the time period by 14 percent in total viewers over
last year. The show has also increased ratings by 10 percent in adults 18
through 49 and by 17 percent in adults 18 through 34. And it is holding 91
percent of its 18-through-49 audience and 97 percent of women in that
demographic.

Last week, ABC picked up full seasons of Bonnie and John Ritter's 8
Simple Rules for Dating My Teenage Daughter.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.