ABC Family Most Tweeted Network in January

By R. Thomas Umstead
published

ABC Family was a Twitter juggernaut during the month of January.

The millennials-targeted network ended the month as the most-tweeted network on television, generating 4.5 million tweets, nearly 1 million more than MTV (3.5 million), according to SocialGuide figures for January as reported by the network.

ABC Family was led by its drama series Pretty Little Liars (pictured), which was the month’s most tweeted series, generating 3.3 million tweets by more than 806,000 unique viewers. That total easily bested the 2.4 million tweets garnered by MTV’s Teen Wolf, which finished in second place, according to SocialGuide. The Jan. 14 winter premiere of Pretty Little Liars generated a record setting 1.3 million tweets for a series premiere.

The Fosters also ranked among the top 10 most-tweeted series for the month, according to ABC Family.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.