ABC eyes Madonna-produced series

By Paige Albiniak
( Broadcasting & Cable )
published

ABC/Touchstone Television has committed to a script from Madonna's
production company, Maverick Films, and Erich Van Lowe's Sweet Lorraine
Productions for a show about a 17-year-old pop star.

Should the series, tentatively named Alyx, make it to pilot status,
The Practice
's Marla Sokoloff is attached to star.

Besides acting, Sokoloff writes and sings her own music, making her suited
for the part.

Executive producers will be Madonna, Guy Oseary -- who
founded Maverick with Madonna -- and Van Lowe. Melissa Rosenberg will write the
pilot and executive produce.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.