ABC Extends Run for Rose Bowls

By John Eggerton
( Broadcasting & Cable )
published

ABC Sports and the Rose Bowl have agreed to celebrate their silver anniversary.

The network and the Rose Bowl Management Committee have reached an agreement in principle to extend ABC's coverage of the game through the 2014 season, which would mean 25 consecutive years starting back in 1989.

The previous deal was to have expired in 2007. As part of the new deal, evey four years, ABC will the National Championship game, hosted by the Rose Bowl, as well as that year's Rose Bowl matchup.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.