'Aaliyah' Movie Draws 3.2 Million Viewers

By R. Thomas Umstead
published

Lifetime’s original movie Aaliyah: The Princess of R&B garnered 3.2 million viewers in its Saturday night debut, the network said Monday.

The movie, which chronicled the life and death of 1990s R&B music singer Aaliyah Haughton, also drew 1.7 million adult 18-49 viewers and 1.6 million adult 25-54 viewers. In addition, the movie also generated 1.3 million women 18-49 and 1.2 million viewers in the network’s targeted female 25-54 demo.

 Among Adults 18-49 and Women 18-49, Aaliyah: The Princess of R&B ranks as this year’s second most watched movie telecast on cable, behind Lifetime’s Flowers in the Attic.

Immediately following Saturday’s movie premiere, the network’s one-hour documentary Beyond the Headlines: Aaliyah delivered 2.7 million Total Viewers, 1.4 million Adults 18-49 viewers, 1.3 million Adults 25-54 viewers, 1.1 million Women 18-49 viewers and 1.0 million Women 25-54 viewers.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.