AAF Taps Hall of Famers

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Three of the four new members of the Advertising Hall of Fame are not advertiser or agency types, but journalists and media executives.

The four new members, announced by the American Advertising Federation, are BET founder Robert Johnson; Time magazine co-founder Henry Luce; USA Today founder Al Neuharth; and former Coke President/CEO Donald Keough.

Neuharth was cited both for his publishing efforts and for creating the Freedom Form, which AAF calls "the nation's preeminent institution celebrating free speech."

The four will be inducted--Luce posthumously (he died in 1967)--March 14 at the Hall of Fame luncheon at the Waldorf Astoria in New York.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.