Broadcast TV remains the “staple” of in-home entertainment, but the majority of consumers around the globe now engage in some form of binge-viewing, Arris found in its latest Consumer Entertainment Index, which surveyed 10,500 consumers from 19 countries.
Arris, which commissioned Vanson Bourne to conduct the study, said 80% of those surveyed admitted to binge-viewing their entertainment, while 14% admitted to doing it at least once a day. Among the U.S. and Canadian consumers surveyed, 74% admitting to binge-viewing content, with one in four of 25-to34 year olds doing it at least once a week.
The most binge-worth device was the “standard” TV (47%), followed by laptops (24%), smart/connected TVs (18%), desk top computers (17%), gaming consoles (15%), and tablets (9%).
And 16% of respondents said they would pay for a service that let them immediately download or stream completed TV series, while 21% would be willing to pay extra it came as part of a bundle deal, or would choose a provider that offered this type of service.
But broadcast TV is far from dead. The survey found that 96% of consumers watch at least one hour of broadcast. In the U.S. and Canada, 93% of respondents said they watch broadcast TV each week, with 82% watching at least between one to five hours during that span.
But consumers are likewise turned off by traditional TV advertising, with 60% saying they skip the ads in recorded content.
And the amount of content being recorded is pushing its limits in most cases, with 62% of DVR owners saying they have to delete programs because they’re running out of space, with 28% of that recorded content having never been watched.
Among those surveyed, groups of 1,000 were based in the U.S. or China, while the remaining groups (at 500 each) were from Argentina, Australia, Brazil, Canada, Chile, France, Germany, India, Japan, Mexico, Russia, Singapore, South Korea, Spain, Sweden, Turkey and the U.K.
