ABC Family, in the Nielsen spirit with the start of its annual Christmas programming gambit, registered the best primetime week in its history with several demos.
The network, benefiting from the bow its annual "25 Days of Christmas" stunt, averaged best-ever marks from Nov. 29 through Dec. 5 among persons 18 to 34 (693,000), females 18 to 34 (433,000) and viewers 12 to 34 (976,000), according to Nielsen data.
Bolstered by the Harry Potter and Dr. Seuss' How The Grinch Stole Christmas theatricals, ABC Family recorded its second most-watched week among persons 18 to 49with 1.22 million of those viewers. Moreover, it rang up its third-largest average audience of 2.61 million, ranking behind only the weeks of Dec. 4, 2006 (2.81 million) and Dec. 3, 2007 (2.77 million).
ABC Family ranked as cable's No. 1 network in primetime among females 12 to 34, women 18 to 34 and 18-49 and viewers 12-34. It finished second behind ESPN's 3.33 million average audience in total viewers, while sister service, Disney Channel, was fourth with 2.56 million (USA Network showed with 2.59 million.)
As for "25 Days of Christmas 2010" is off to the event's strongest start ever in Total Viewers (3.09 million), Adults 18-34 (802,000), Adults 18-49 (1.43 million) and Viewers 12-34 (1.15 million), as well as across the network's target female demos: Women 18-34 (501,000), Women 18-49 (888,000) and Females 12-34 (718,000).
As for 25 Days itself, the first five nights scored double-digit increases across the board. From Dec. 1-5, the event registered a 19% gain among viewers (3.09 million vs. 2.60 million); 20% among persons18 to 49 (1.43 million vs. 1.19 million); and 25% among females 18 to 49 (888,000 vs. 711,000).
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