Tapping into multimedia around the world, the “12-12-12” benefit concert for Superstorm Sandy relief will be available to some 2 billion people
The Dec. 12 concert at Madison Square Garden, which will be accessible via domestic and international TV outlets, as well as radio and the Internet, will have a reach akin to such events as the Super Bowl, Academy Awards and the Grammys, according to the event’s producers.
Presented by Chase, the concert, which on Dec. 7 added the Rolling Stones to its star-studded lineup, will be available to the full gamut of 114 million TV households in the U.S., and more than 400 million via networks and feeds in North and South America, Europe, Africa, Asia and Australia.
The event -- through which all proceeds will be disseminated by The Robin Hood Relief Fund to serve the victims hardest hit by Sandy – is also scheduled to be live-streamed by YouTube, AOL, Yahoo, Hulu and other online video services that collectively reach over 1.4 billion unique monthly users worldwide.
Additionally, Clear Channel Media and Entertainment -- with its 239 million monthly listeners and more than 48 million monthly digital uniques -- will broadcast the concert live on its radio stations across the U.S. The show will also video stream live on iHeartRadio, Clear Channel's digital radio service, and across the websites and Facebook pages of its 850 stations.
The concert is being produced by James Dolan, executive chairman of The Madison Square Garden Co. and Cablevision CEO, John Sykes, president of Clear Channel Entertainment Enterprises, and Harvey Weinstein, co-founder and chairman of The Weinstein Co. They issued the following joint statement: "We are proud to be able to say that this concert is already setting records, by securing near total distribution around the world. The massive distribution means that the concert will be available to almost anyone on the planet with a television, a radio, a smartphone, tablet, computer or Internet-connected device."
The Rolling Stones join a lineup featuring Bon Jovi, Eric Clapton, Dave Grohl, Billy Joel, Alicia Keys, Chris Martin, Bruce Springsteen & the E Street Band, Roger Waters, Eddie Vedder, Kanye West, The Who and Paul McCartney.
Celebrity presenters include Steve Buscemi, Jessica Chastain, Chelsea Clinton, Sean Combs, Billy Crystal, Leo DiCaprio, Jimmy Fallon, Jake Gyllenhaal, Karlie Kloss, Seth Meyers, Bobby Moynihan, Chris Rock, Adam Sandler, Susan Sarandon, Jon Stewart, Kristen Stewart, Quentin Tarantino and Brian Williams.
Cable networks set to air the concert live beginning at 7:30 on Dec. 12 include AMC, AXS TV,Bio, Bloomberg, Cooking Channel, Destination America, Discovery Fit & Health, Encore, Epix, FX Movie Channel, Fuse, G4, Hallmark Movie Channel, HBO, HBO Latino, IFC, Ion Television, Lifetime Real Women, Military, History, MSG, MSG Plus, MundoFox, Palladia, Showtime, Smithsonian Channel, Sundance Channel, VH1 Classic and We TV.
Overall, more than 34 U.S. networks will air the concert live, while websites including Fuse.tv and MTV.com will stream the concert, said event organizers.
More information on "12-12-12" can be found by at www.121212concert.org.
