Disney Channel will work with Mark Duplass and Jay Duplass to create an original short for series that will stream on the network’s YouTube channel.
The series, Shook, stars Sofia Wylie (Andy Mack), and centers around a teen girl who yearns to dance professionally but is hindered by daily obligations to her little sister and their single mom. She ultimately expresses herself through the vibrant world of street dance, according to Disney.
"Disney Channel's YouTube channel already has 3 million subscribers and 1.4 billion views,” said Vincent Aricco, vice president, multiplatform content development, Disney Channels Worldwide in a statement. “Adding Shook as our foray into original scripted content is a great step in continuing to connect with our viewers on a platform they already use."
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.