Netflix Launches Mobile Previews

Adding an enhanced content discovery feature for smartphones, Netflix has begun to introduce a mobile preview capability on mobile devices that follows a similar feature that Netflix already offers on TV-connected platforms.  

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The new feature for mobile -- launching today on iOS, with Android on deck -- delivers 30-second trailer-like previews of shows and movies in the vertical screen format.  

Those previews are presented like a slideshow, allowing users to tap play or add a title to their playlists, or swipe or tap the screen to advance to the next preview.  

“One of the best ways to know if you’ll like a new series or movie is to watch a quick trailer,” Cameron Johnson, Netflix’s director of product innovation, noted in this blog post. (opens in new tab) Mobile previews present members with a fun, simple, and easy way to learn about all the new content on Netflix -- and find something great to watch even faster.” 

Netflix brought video previews to its TV experience last year, and found that it helps subscribers discover and zero-in on content quickly and results in less browsing.