TV Ad Spending

Latest about TV Ad Spending

Linear TV Ad Spending Sees Uptick in September, SMI Says

By Jon Lafayette Published 7 November 22

Gain follows four months of declines but leaves Q3 down 14%

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National TV Ad Spending Fell 5% to $4.4 Billion in Q3

By Jon Lafayette Last updated 24 October 22

iSpot report notes gains by news networks, reality shows

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Broadcast Ad Sales Got Olympic Boost in February: SMI

By Jon Lafayette Published 21 March 22

TV networks’ digital ad sales jumped 83%

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TV Ad Spending Up 9% in January, Hitting Pre-Pandemic Levels: SMI

By Jon Lafayette Last updated 18 February 22

Broadcast jumps 19%, while cable dips 3%

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Magna Sees National TV Ad Sales Up 5% on Stronger Prices

By Jon Lafayette Last updated 14 June 21

More consolidation forecast by media

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TV Advertising Cuts Losses to 8% Drop in 3Q: SMI

By Jon Lafayette Last updated 23 October 20

Return of NBA, NHL boost spending

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TV Ad Revenue Shows Smaller 23% Drop in May

By Jon Lafayette Last updated 30 June 20

Television advertising revenues posted a smaller drop in May than in April as the COVID-19 pandemic continued to disrupt business, according to new figures from Standard Media Index.

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TV Advertising Seen Dropping 7% in 2020

By Jon Lafayette Last updated 16 June 20

Television advertising spending in the U.S. is expected to fall 7% to $61.07 billion in 2020 and another 12% next year, according to a new forecast from GroupM.

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