TV ad spending

Latest about TV ad spending

Linear TV Ad Spending Sees Uptick in September, SMI Says

By Jon Lafayette published 7 November 22

Gain follows four months of declines but leaves Q3 down 14%

Currency

National TV Ad Spending Fell 5% to $4.4 Billion in Q3

By Jon Lafayette last updated 24 October 22

iSpot report notes gains by news networks, reality shows

Currency

Broadcast Ad Sales Got Olympic Boost in February: SMI

By Jon Lafayette published 21 March 22

TV networks’ digital ad sales jumped 83%

Currency

TV Ad Spending Up 9% in January, Hitting Pre-Pandemic Levels: SMI

By Jon Lafayette last updated 18 February 22

Broadcast jumps 19%, while cable dips 3%

Currency

Magna Sees National TV Ad Sales Up 5% on Stronger Prices

By Jon Lafayette last updated 14 June 21

More consolidation forecast by media

Currency

TV Advertising Cuts Losses to 8% Drop in 3Q: SMI

By Jon Lafayette last updated 23 October 20

Return of NBA, NHL boost spending

Advertising

TV Ad Revenue Shows Smaller 23% Drop in May

By Jon Lafayette last updated 30 June 20

Television advertising revenues posted a smaller drop in May than in April as the COVID-19 pandemic continued to disrupt business, according to new figures from Standard Media Index.

Advertising

TV Advertising Seen Dropping 7% in 2020

By Jon Lafayette last updated 16 June 20

Television advertising spending in the U.S. is expected to fall 7% to $61.07 billion in 2020 and another 12% next year, according to a new forecast from GroupM.

Advertising