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TV Ad Spending Growth Slows in Q3

New figures from Kantar Media reinforce the notion that spending on television ads slowed during the third quarter.

Kantar says expenditures on TV ads rose 6.5% in the third quarter, reducing the rate of growth for 2014 to date to 7.1%.

Growth earlier in the year was boosted by big events including the Olympics and World Cup. 

Network TV was up just 0.2% in the quarter, dropping its year-to-date growth to 3%. Spending on cable ads was up 7.9% in the quarter, mirroring its growth for the full year. National syndication was up 1.6% in the quarter and 2% for the year.

Read more at B&C here