TV Ad Spending Growth Slows in Q3

By Jon Lafayette
published

New figures from Kantar Media reinforce the notion that spending on television ads slowed during the third quarter.

Kantar says expenditures on TV ads rose 6.5% in the third quarter, reducing the rate of growth for 2014 to date to 7.1%.

Growth earlier in the year was boosted by big events including the Olympics and World Cup. 

Network TV was up just 0.2% in the quarter, dropping its year-to-date growth to 3%. Spending on cable ads was up 7.9% in the quarter, mirroring its growth for the full year. National syndication was up 1.6% in the quarter and 2% for the year.

Read more at B&C here. 

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.