New figures from Kantar Media reinforce the notion that spending on television ads slowed during the third quarter.
Kantar says expenditures on TV ads rose 6.5% in the third quarter, reducing the rate of growth for 2014 to date to 7.1%.
Growth earlier in the year was boosted by big events including the Olympics and World Cup.
Network TV was up just 0.2% in the quarter, dropping its year-to-date growth to 3%. Spending on cable ads was up 7.9% in the quarter, mirroring its growth for the full year. National syndication was up 1.6% in the quarter and 2% for the year.
Read more at B&C here.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.