metrics

Latest about metrics

Erin Firneno of Advertiser Perceptions

Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics

By Erin Firneno published

Advertisers want more accuracy but they’re wary of fragmentation

BC Guest Blog
Disney Plus' 'Obi-Wan Kenobi'

Disney Plus' 'Obi-Wan Kenobi' Signs Off Season 1 With an Impressive 1.8 Million U.S. Viewers

By Daniel Frankel published

Samba TV's Live+4D measurement is slightly below the record 2.2 million streams garnered by 'The Mandalorian' Season 2 finale, but it beat 'Book of Boba Fett's S1 sign-off by 20%

Programming
Netflix original series 'The Umbrella Academy'

'Umbrella Academy' Reigns as No. 1 for the Week of June 20-26 - Netflix Global Top 10

By Daniel Frankel published

Season 3 of Netflix fantasy adventure garnered nearly 125 million hours of streaming

Programming
Netflix film 'Power of the Dog'

Jane Campion Western-Romance Film 'Power of the Dog' Rides to No. 1 on Netflix's 'Global Top 10'

By Daniel Frankel published

Season 3 of 'Lost in Space' was the top English-language TV show for the week of Nov. 29 - Dec. 5

Programming
WarnerMedia's 'Wonder Woman 1984'

WarnerMedia Gets Nielsen to Revise Xmas-week Streaming Rankings, 'Wonder Woman 1984' Now No. 1

By Addie Morfoot last updated

DC Comics movie racked up nearly 2.3 billion minutes to total viewing to beat Disney-Pixar’s ‘Soul,’ according to updated figures

Business
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Ad Buyers Want Precise Metrics #AdvancedAd

By Mike Farrell published

Advertising
Missing Image for

Making Multiplatform Viewing Count

By Mike Farrell published

Marketing