MarketCast
Latest about MarketCast

MarketCast Brings Brand Effect Into CTV, Measuring Ad Resonance
By Jon Lafayette published
Makes deal to use data from Vizio’s Inscape

NBCU Trying To Quantify Quality Amid Debate on Measurement
By Jon Lafayette published
Marketcast is calculating a Content Quality Index

MarketCast Acquires Phoenix Marketing in Deal Worth $150 Million
By Jon Lafayette last updated
Clients including NBCUniversal use Phoenix for measurement

MarketCast Acquires Online Entertainment Research Firm Invoke
By Jon Lafayette published
Adds content testing capabilities for streaming and broadcast series

Carmen Palmer Joins MarketCast as First Chief Product Officer
By Jon Lafayette published
Fandom research and analytics company MarketCast said it named Carmen Palmer as chief product officer, a new post.

Fates & Fortunes: Dec. 14, 2020
By B+C Staff published
Notable executives on the move

MarketCast Hires Netflix Research Exec Zoe Friend
By Jon Lafayette published
Analytics company MarketCast said it hired a top Netflix research executive, Zoë Friend, as corporate senior VP of customer research and insights, a new position.
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