MarketCast

Makes deal to use data from Vizio’s Inscape

Marketcast is calculating a Content Quality Index

Clients including NBCUniversal use Phoenix for measurement

Adds content testing capabilities for streaming and broadcast series

Fandom research and analytics company MarketCast said it named Carmen Palmer as chief product officer, a new post.

Analytics company MarketCast said it hired a top Netflix research executive, Zoë Friend, as corporate senior VP of customer research and insights, a new position.

MarketCast said it acquired Deductive, a data science and analytics company.

MarketCast, a research, analytics and data company, said it named Lyndon Campbell as corporate senior VP and general manager of MarketCast Sports, Live Events and Brand.