Latest MarketCast

MarketCast

MarketCast Acquires Online Entertainment Research Firm Invoke

By Jon Lafayette published

Adds content testing capabilities for streaming and broadcast series

Broadcasting & Cable
Carmen Palmer MarketCast

Carmen Palmer Joins MarketCast as First Chief Product Officer

By Jon Lafayette published

Fandom research and analytics company MarketCast said it named Carmen Palmer as chief product officer, a new post.

Broadcasting & Cable
Brett Dismuke

Fates & Fortunes: Dec. 14, 2020

By B+C Staff published

Notable executives on the move

Broadcasting & Cable
MarketCast

MarketCast Hires Netflix Research Exec Zoe Friend

By Jon Lafayette published

Analytics company MarketCast said it hired a top Netflix research executive, Zoë Friend, as corporate senior VP of customer research and insights, a new position.

Broadcasting & Cable
null

MarketCast Acquires Data Science Company Deductive

By Jon Lafayette published

MarketCast said it acquired Deductive, a data science and analytics company.

Broadcasting & Cable
null

MarketCast Names Campbell Head of Sports, Events, Brands

By Jon Lafayette published

MarketCast, a research, analytics and data company, said it named Lyndon Campbell as corporate senior VP and general manager of MarketCast Sports, Live Events and Brand.

Broadcasting & Cable