Latest iSpot TV

Johnny Davis #1 of the Wisconsin Badgers drives to the basket during the first half of the game against the Nebraska Cornhuskers at Kohl Center on March 06, 2022 in Madison, Wisconsin. Nebraska defeated Wisconsin 74-73.

Measurement March Madness Produces Fresh NCAA Viewing Stats

By Jon Lafayette published

Games generated 8.6 times more impressions than any other show

Broadcasting & Cable
George Stephanopoulos (right) and Robin Roberts will both guest host 'Jeopardy!' this summer.

National TV Ad Spending Rose 37% to $9.74 Billion in Q1: iSpot

By Jon Lafayette published

Insurer GEICO was most-seen brand

Broadcasting & Cable
A pile of money

WarnerMedia Testing New Currencies With Media Buyer IPG Mediabrands

By Jon Lafayette published

Comscore, iSpot, VideoAmp data will go through the ringer

Broadcasting & Cable
NBC Studios in New York

NBCU Recognizes More Measurement Companies as Nielsen Alternatives

By Jon Lafayette last updated

iSpot data will be available as currency for for transactions in upfront

Broadcasting & Cable
iSpot.tv Olympics

163 Million People Watched Olympics: iSpot.TV

By Jon Lafayette published

Games reached 27.4 million via streaming

Joe Burrow #9 of the Cincinnati Bengals waits for the coin toss before Super Bowl LVI against the Los Angeles Rams at SoFi Stadium on February 13, 2022 in Inglewood, California.

Analysis: Super Bowl Could Kick Off Media Measurement Multiverse Mess

By Jon Lafayette last updated

How many watched the game? TV industry has a choice

INGLEWOOD, CALIFORNIA - FEBRUARY 13: Cooper Kupp #10 of the Los Angeles Rams makes a touchdown catch over Eli Apple #20 of the Cincinnati Bengals during Super Bowl LVI at SoFi Stadium on February 13, 2022 in Inglewood, California.

Super Bowl Watched by 150 Million People Across Platforms: iSpot.TV

By Jon Lafayette last updated

Streaming averages 10.5 million viewers per minute

Broadcasting & Cable
A remote control pointing at a TV

NBCU Puts iSpot in Lead as It Evaluates Measurement Companies

By Jon Lafayette last updated

Nielsen ranked lower in ability to deliver, completeness of solution and cross-platform currency readiness

Broadcasting & Cable
iSpot.TV DRMetrix

Cover Ups? Acquisition of DRMetrix Means iSpot.tv Measures Them Too

By Jon Lafayette last updated

Deal bolsters DTC, direct response and addressable advertising capabilities

Broadcasting & Cable
Ad Spending iSpot.tv

First-Half Ad Spending Up 9% Despite Impressions Drop: iSpot

By Jon Lafayette last updated

Addressable commercials up 14.5%

Broadcasting & Cable
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