Latest iSpot TV

Cheetos Commercial iSpot

First-Half TV Trends: Impressions Grow, Revenue Shrinks, iSpot Says

By Jon Lafayette published

NBA, morning shows, Univision post gains

Broadcasting & Cable
Screengrab of Paul Rudd and Seth Rogen in a 2022 Lay's Super Bowl commercial.

National TV Ad Impressions Fell 3.5% in 2022: iSpot Report

By Jon Lafayette published

Spending off 8.1%

Broadcasting & Cable
Mariah Carey at NBC's Thanksgiving Day Parade

NBCU Claims Big Ad Impact Over Thanksgiving Weekend

By Jon Lafayette last updated

Data from iSpot puts ad reach at 128 million adults

Broadcasting & Cable
iSpot.tv Attribution Discovery

National CineMedia Hires iSpot.tv To Gauge Movie Ad Incremental Reach

By Jon Lafayette published

Clients will also get better attribution and tune-in reporting

Broadcasting & Cable
Johnny Davis #1 of the Wisconsin Badgers drives to the basket during the first half of the game against the Nebraska Cornhuskers at Kohl Center on March 06, 2022 in Madison, Wisconsin. Nebraska defeated Wisconsin 74-73.

Measurement March Madness Produces Fresh NCAA Viewing Stats

By Jon Lafayette published

Games generated 8.6 times more impressions than any other show

Broadcasting & Cable
George Stephanopoulos (right) and Robin Roberts will both guest host 'Jeopardy!' this summer.

National TV Ad Spending Rose 37% to $9.74 Billion in Q1: iSpot

By Jon Lafayette published

Insurer GEICO was most-seen brand

Broadcasting & Cable
A pile of money

WarnerMedia Testing New Currencies With Media Buyer IPG Mediabrands

By Jon Lafayette published

Comscore, iSpot, VideoAmp data will go through the ringer

Broadcasting & Cable
NBC Studios in New York

NBCU Recognizes More Measurement Companies as Nielsen Alternatives

By Jon Lafayette last updated

iSpot data will be available as currency for for transactions in upfront

Broadcasting & Cable
iSpot.tv Olympics

163 Million People Watched Olympics: iSpot.TV

By Jon Lafayette published

Games reached 27.4 million via streaming

Currency
Joe Burrow #9 of the Cincinnati Bengals waits for the coin toss before Super Bowl LVI against the Los Angeles Rams at SoFi Stadium on February 13, 2022 in Inglewood, California.

Analysis: Super Bowl Could Kick Off Media Measurement Multiverse Mess

By Jon Lafayette last updated

How many watched the game? TV industry has a choice

Currency
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