iSpot TV
Latest iSpot TV

Measurement March Madness Produces Fresh NCAA Viewing Stats
By Jon Lafayette published
Games generated 8.6 times more impressions than any other show

National TV Ad Spending Rose 37% to $9.74 Billion in Q1: iSpot
By Jon Lafayette published
Insurer GEICO was most-seen brand

WarnerMedia Testing New Currencies With Media Buyer IPG Mediabrands
By Jon Lafayette published
Comscore, iSpot, VideoAmp data will go through the ringer

NBCU Recognizes More Measurement Companies as Nielsen Alternatives
By Jon Lafayette last updated
iSpot data will be available as currency for for transactions in upfront

Super Bowl Watched by 150 Million People Across Platforms: iSpot.TV
By Jon Lafayette last updated
Streaming averages 10.5 million viewers per minute

NBCU Puts iSpot in Lead as It Evaluates Measurement Companies
By Jon Lafayette last updated
Nielsen ranked lower in ability to deliver, completeness of solution and cross-platform currency readiness
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