Identity

Latest about Identity

Paramount Global West Coast headquarters

Paramount Enables Unified ID 2.0 for Connected TV Ad Sales

By Jon Lafayette published

Advertisers can match first-party data to Paramount’s EyeQ streaming inventory

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FreeWheel

FreeWheel Launches Identity Initiative Aimed at Optimal Reach and Frequency For TV Ads

By Jon Lafayette last updated

Blockgraph, Experian, LiveRamp, TransUnion, OpenAP, Marke participating

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A family watches content on multiple screens in their living room.

Why Identity Is the Biggest Challenge Facing the TV Ad Market's Ability to Deliver True Cross-Platform Targeting and Measurement

By David Levy published

BC Guest Blog
Samba TV

Samba TV Launches Identity System To Measure Cross-Channel Ad Impact

By Jon Lafayette last updated

SambaID designed for post-cookie future

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Nielsen

Nielsen Says It Has Strategy For Cookieless Digital Identities

By Jon Lafayette published

Nielsen announced that it plans to implement a new cookieless approach to measuring audiences and outcomes for digital advertising.

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Xandr CTV

Xandr Publishes Guide to the Future of Identity for the Ad Industry

By Jon Lafayette last updated

Publishers, marketers need to get ready for the post-cookie world

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Xandr CTV

Xandr Set to Support Multiple Consumer Identity Systems

By Jon Lafayette published

AT&T’s Xandr said it will let buyers and sellers use three leading consumer identity systems for making transactions on its advanced advertising platform.

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Nielsen's logo

Nielsen Unveils Post-Cookie System for ID Resolution

By Jon Lafayette published

With cookies crumbling as a way to identify individuals, Nielsen said it has a new ID resolution system it will use for its products that measure audiences and outcomes.

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