Identity

Paramount Global West Coast headquarters — Paramount Enables Unified ID 2.0 for Connected TV Ad Sales Advertisers can match first-party data to Paramount’s EyeQ streaming inventory

FreeWheel Launches Identity Initiative Aimed at Optimal Reach and Frequency For TV Ads Blockgraph, Experian, LiveRamp, TransUnion, OpenAP, Marke participating

A family watches content on multiple screens in their living room. — Why Identity Is the Biggest Challenge Facing the TV Ad Market's Ability to Deliver True Cross-Platform Targeting and Measurement

Latest Identity

Samba TV Launches Identity System To Measure Cross-Channel Ad Impact

By Jon Lafayette last updated 11 August 21

SambaID designed for post-cookie future

Broadcasting & Cable

Nielsen Says It Has Strategy For Cookieless Digital Identities

By Jon Lafayette published 27 July 21

Nielsen announced that it plans to implement a new cookieless approach to measuring audiences and outcomes for digital advertising.

Broadcasting & Cable

Xandr Publishes Guide to the Future of Identity for the Ad Industry

By Jon Lafayette last updated 15 June 21

Publishers, marketers need to get ready for the post-cookie world

Broadcasting & Cable

Xandr Set to Support Multiple Consumer Identity Systems

By Jon Lafayette published 3 March 21

AT&T’s Xandr said it will let buyers and sellers use three leading consumer identity systems for making transactions on its advanced advertising platform.

Broadcasting & Cable

Nielsen Unveils Post-Cookie System for ID Resolution

By Jon Lafayette published 19 November 20

With cookies crumbling as a way to identify individuals, Nielsen said it has a new ID resolution system it will use for its products that measure audiences and outcomes.

Broadcasting & Cable

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