Horowitz Research

Latest about Horowitz Research

Netflix's 'Lupin'
Black Viewers Seeking More Inclusivity Within Diverse Shows

By R. Thomas Umstead Published

Audiences looking for characters, storylines that reflect the diversity within the African-American community

Programming
Tyler James Williams, Chris Perfetti, Quinta Brunson, Sheryl Lee Ralph, Lisa Ann Walter
Black Viewers See Modest Increase in Positive Representation on TV

By Jon Lafayette Published

Horowitz study finds 66% of Black consumers would be likely to respond to ads with diverse casts

Currency
Sex Sells
Fuse Plus Looks to Serve Young Latino Streamers

By R. Thomas Umstead Last updated

SVOD service complements Fuse TV linear channel offering

Programming
Family watching TV
Black Viewers Join Streaming Exodus

By John Eggerton Last updated

Pay TV penetration drops as options multiply

Streaming
Stephanie Wong, Director, Insights & Strategy, Horowitz Research
The Consequences of Asian Stereotypes in Media and Why This Year’s Barrier-Breaking Oscar Nominations Are Especially Important

By Stephanie Wong, Horowitz Research Published

Diverse, authentic representation in media is not just about seeing non-white faces on the screen, it’s about humanizing everyone

BC Guest Blog
null
Young People Choosing Internet Over Traditional TV for News

By R. Thomas Umstead Published

New Horowitz Research report says media still plays important role in perpetuating stereotypes

Programming
null
Horowitz: Netflix Viewed As Offering Most Appealing Content

By R. Thomas Umstead Last updated

Video streaming service Netflix is the top choice for viewers when it comes to offering appealing content, according to a new Horowitz Research study.

Programming
null
Virtual MVPDs Creating a New Narrative for Pay TV

By Leslie Jaye Goff Published

Picture This
null
Who Says You Can’t Watch It All?

By R. Thomas Umstead Published

Picture This
null
Finding Diversity on Streaming Services

By R. Thomas Umstead Published

Marketing
1 2 3 Archives