Latest Horowitz Research
Latinx TV Viewers Migrating to SVOD Services: Horowitz Research
By R. Thomas Umstead published
8 out of 10 Latinx TV viewers subscribe to at least one SVOD Service, according to new report
FAST Services Taking Hold in Black Households: Horowitz Research
By R. Thomas Umstead published
New report says four in five Blacks use free OTT services; 76% subscribe to at least one SVOD service
Horowitz Study Indicates MVPD Subscription Declines May Be Leveling Off
By R. Thomas Umstead published
New study reports majority of viewers use free streaming services on a monthly basis
Horowitz: Gen Z Watching Both Professional TV, Non-TV Content
By R. Thomas Umstead published
Older Gen Zers watch more professional TV content than their younger counterparts
Survey: Streaming Dominates Video Viewing
By John Eggerton published
Netflix loses share amid flood of competition, but still tops among services
Black Viewers Seeking More Inclusivity Within Diverse Shows
By R. Thomas Umstead published
Audiences looking for characters, storylines that reflect the diversity within the African-American community
Black Viewers See Modest Increase in Positive Representation on TV
By Jon Lafayette published
Horowitz study finds 66% of Black consumers would be likely to respond to ads with diverse casts
Fuse Plus Looks to Serve Young Latino Streamers
By R. Thomas Umstead last updated
SVOD service complements Fuse TV linear channel offering
Black Viewers Join Streaming Exodus
By John Eggerton last updated
Pay TV penetration drops as options multiply
The Consequences of Asian Stereotypes in Media and Why This Year’s Barrier-Breaking Oscar Nominations Are Especially Important
By Stephanie Wong, Horowitz Research published
Diverse, authentic representation in media is not just about seeing non-white faces on the screen, it’s about humanizing everyone
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