Latest about Horowitz Research
Horowitz: Black Viewers Gravitate To Platforms That Offer Culturally Relevant Content
SVOD services, FAST channels establish strong foothold in Black households
Horowitz Research Will Resume Cultural Insights Forum in November
Conference focusing on diversity-themed research and strategies to take place at Telemundo Center in Miami
Wonder Women of New York 2024: Adriana Waterston
Executive VP, Insights & Strategy, Horowitz Research division, MARC Research
FAST Channels Quickly Find Favor With African-American Viewers
Familiar content, lean-back experience proving popular with Black adults
Asian Viewers Look to Streamers for Targeted Content: Horowitz Research
Streaming content represents six out of every 10 hours of viewing time among Asian viewers, according to report
Latinx TV Viewers Migrating to SVOD Services: Horowitz Research
8 out of 10 Latinx TV viewers subscribe to at least one SVOD Service, according to new report
FAST Services Taking Hold in Black Households: Horowitz Research
New report says four in five Blacks use free OTT services; 76% subscribe to at least one SVOD service
Horowitz Study Indicates MVPD Subscription Declines May Be Leveling Off
New study reports majority of viewers use free streaming services on a monthly basis
