horizon media

Latest about horizon media

Jason Bateman as Marty Byrde, Laura Linney as Wendy Byrde
How Horizon Media Uses AI To ID People Who Influence TV Viewing

By Jon Lafayette Published

Understanding ‘everyday influencers’ can help with promoting shows

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Dascha Polanco, Rebecca Damon, Ezra Knight and SAG-AFTRA National President Fran Drescher are seen at the SAG-AFTRA rally outside the City Hall in Downtown, Manhattan on August 01, 2023 in New York City.
Viewers Support Hollywood Strikers and Are Making Fall Viewing Plans

By Jon Lafayette Published

Horizon Media survey finds public very aware and invested in dispute between writers, actors and the studios

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Burst Premium Network Horizon Media
Stations Telling Diverse Stories With Sponsored Segments from Burst, Horizon

By Jon Lafayette Published

Local community news is highlighted by user-generated content

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Media Buyer Horizon To Use VideoAmp As Upfront Currency

By Jon Lafayette Published

Data also used for planning, analytics and measurement

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David Levy Turner Horizon
Former Turner Exec David Levy Joins New Horizon Sports Unit

By Jon Lafayette Published

Horizon Sports & Experiences to identify and evaluate sponsorships for marketers

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Troy Scarlott Horizon Media
Horizon Media Names Troy Scarlott Senior VP, Managing Director, Creative & Innovation Collective

By Jon Lafayette Last updated

Exec had been with SmartBug Media

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Chris Hummel Green Thread Horizon Media
Horizon Media Launches Green Thread Unit To Work With Growing B2B Clients

By Jon Lafayette Published

Agency buys Revenue Enablement Institute

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Comscore's logo
Media Agency Horizon To Test Comscore Data as Local Ad Currency

By Jon Lafayette Published

Nielsen’s ratings dominance challenged

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Dish Media Addressable
Horizon Teams With Adcuratio on National Addressable Campaign

By Jon Lafayette Last updated

Targeted ads run on A+E, Fox networks in Dish, Sling, DirecTV homes

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TVB Forward
TVB Forward: Panels, Impressions and Pay Per Performance Are Top Priorities for Ad Execs

By Mike Farrell Published

Execs say looking at multiple data sets, including panel information, helps paint clearer viewership picture

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