Nielsen said it would be working with ad tech firm Extreme Reach as it moves to measuring the audiences for individual commercials and revamps its outdated measurement system.
Connected TV remained a favorite ad platform in the second quarter with 35% of video impressions in the second quarter, according to Extreme Reach’s Video Benchmarks Report.
Connected TV grew its share of digital video impressions in the first quarter, according to a new report from Extreme Reach.
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.