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eMarketer

YouTube
YouTube Leads All OTT Platforms, Including Netflix, in Monthly Average Viewers (Ridiculous Chart of the Day) Sure, comparing free, ad-supported platforms against SVODs based on the number of viewers who log on at least once a month seems pointless ... but eMarketer did it anyway
HBO Max
HBO Max's Customer Base Is Almost 30% Ad-Supported After Less Than One Year Revealing just how much demand there is for discounted tiers of popular SVOD services, 28% of subscribers say they pay for the $9.99 HBO Max plan
Family watching TV
U.S. Connected TV Ad Share Up 7 Points in Two Years, eMarketer Says This comes with linear TV's market share cratering 14 points over the same span

Latest eMarketer

6.6M Will Cut the Cord in 2020, eMarketer Says

By Michael Balderston published 22 September 20

Research company says more than 31 million homes have ditched linear pay TV so far

NextTV

Hulu’s vMVPD Driving $1B+ in Annual Revenue?

By Daniel Frankel published 24 May 19

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Americans Spend Half of Every Day on Media

By Gary Arlen published 11 October 17

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Facebook Captures Nearly a Quarter of Digital Video Ad Spending at $6.81B: eMarketer

By Daniel Frankel published 9 October 18

Multichannel News

OTT Ad Revenue Growth Slows to 20% in U.S. on Measurement Challenges

By Daniel Frankel published 18 March 19

Multichannel News

OTT Services Flirt With Saturation: eMarketer

By Jeff Baumgartner published 18 December 15

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Study: 85% of Internet Users Surf While Watching TV

By Jeff Baumgartner published 24 May 16

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What VR Content Do Consumers Want?

By Jeff Baumgartner published 23 February 16

Multichannel News
12
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