eMarketer YouTube Leads All OTT Platforms, Including Netflix, in Monthly Average Viewers (Ridiculous Chart of the Day) Sure, comparing free, ad-supported platforms against SVODs based on the number of viewers who log on at least once a month seems pointless ... but eMarketer did it anyway HBO Max's Customer Base Is Almost 30% Ad-Supported After Less Than One Year Revealing just how much demand there is for discounted tiers of popular SVOD services, 28% of subscribers say they pay for the $9.99 HBO Max plan U.S. Connected TV Ad Share Up 7 Points in Two Years, eMarketer Says This comes with linear TV's market share cratering 14 points over the same span Latest eMarketer 6.6M Will Cut the Cord in 2020, eMarketer Says By Michael Balderston published 22 September 20 Research company says more than 31 million homes have ditched linear pay TV so far NextTV Hulu’s vMVPD Driving $1B+ in Annual Revenue? By Daniel Frankel published 24 May 19 Multichannel News Americans Spend Half of Every Day on Media By Gary Arlen published 11 October 17 Multichannel News Facebook Captures Nearly a Quarter of Digital Video Ad Spending at $6.81B: eMarketer By Daniel Frankel published 9 October 18 Multichannel News OTT Ad Revenue Growth Slows to 20% in U.S. on Measurement Challenges By Daniel Frankel published 18 March 19 Multichannel News OTT Services Flirt With Saturation: eMarketer By Jeff Baumgartner published 18 December 15 Multichannel News Study: 85% of Internet Users Surf While Watching TV By Jeff Baumgartner published 24 May 16 Multichannel News What VR Content Do Consumers Want? By Jeff Baumgartner published 23 February 16 Multichannel News 1 2 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
6.6M Will Cut the Cord in 2020, eMarketer Says By Michael Balderston published 22 September 20 Research company says more than 31 million homes have ditched linear pay TV so far
Facebook Captures Nearly a Quarter of Digital Video Ad Spending at $6.81B: eMarketer By Daniel Frankel published 9 October 18
OTT Ad Revenue Growth Slows to 20% in U.S. on Measurement Challenges By Daniel Frankel published 18 March 19
