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YouTube

YouTube Leads All OTT Platforms, Including Netflix, in Monthly Average Viewers (Ridiculous Chart of the Day)

By Daniel Frankel published

Sure, comparing free, ad-supported platforms against SVODs based on the number of viewers who log on at least once a month seems pointless ... but eMarketer did it anyway

Business
HBO Max

HBO Max's Customer Base Is Almost 30% Ad-Supported After Less Than One Year

By Daniel Frankel last updated

Revealing just how much demand there is for discounted tiers of popular SVOD services, 28% of subscribers say they pay for the $9.99 HBO Max plan

Business
Family watching TV

U.S. Connected TV Ad Share Up 7 Points in Two Years, eMarketer Says

By Daniel Frankel last updated

This comes with linear TV's market share cratering 14 points over the same span

Business
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6.6M Will Cut the Cord in 2020, eMarketer Says

By Michael Balderston published

Research company says more than 31 million homes have ditched linear pay TV so far

Business
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OTT Ad Revenue Growth Slows to 20% in U.S. on Measurement Challenges

By Daniel Frankel published

Advertising
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Study: 85% of Internet Users Surf While Watching TV

By Jeff Baumgartner published

Viewpoint
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What VR Content Do Consumers Want?

By Jeff Baumgartner published

Viewpoint
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OTT Services Flirt With Saturation: eMarketer

By Jeff Baumgartner published

Technology
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Facebook Captures Nearly a Quarter of Digital Video Ad Spending at $6.81B: eMarketer

By Daniel Frankel published

Technology
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Americans Spend Half of Every Day on Media

By Gary Arlen published

As I Was Saying
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