Disney Ad Sales

Sponsors also line up for NHL All-Star Skills Competition

Monster Energy, Pacifico Beer, Geico, Wendys, Jeep return to event

Five bowl games already cancelled

Data companies Habu, InfoSum and Snowflake collaborating

Disney Advertising Sales announced its lineup of sponsors for its first season televising hockey under its new deal with the NHL.

Pixel becomes first presenting sponsor of the NBA playoffs

The Walt Disney Co.’s shift to streaming was reflected in its upfront, with 40% of the upfront dollars committed to its properties going to streaming or digital.

CAVO and Glow Recipe are first two brands to participate

In his annual appearance at Disney’s upfront, Jimmy Kimmel once again bit the hand that feeds him, making fun of the advertising business, network TV and the folks who run the company.

GatewayGo transaction ads, Disney Select and DRAX introduced