Discovery

Discovery has signed up a number of marketing partners who will help promote Shark Week with their own Shark Week products and stunts.

Discovery said that pay-monthly Vodafone subscribers in the U.K. will get the Discovery Plus streaming service at no additional cost for six months.

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Discovery said that Devour, T-Mobile, Sonic Drive-in and Vrbo are among the new advertisers taking a bite out of Shark Week.

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Discovery is not done with its upfront and is pushing for higher prices, CEO David Zaslav said.