branding Latest about branding Altice Rebrands Wireless Service as Optimum Mobile By Mike Farrell published 23 July 21 First step in transition to one consumer brand across all connectivity products Business AT&T Readies U-verse Brand for the Ether By Mike Farrell published 20 September 16 Distribution Altice Unveils New Global Brand, Logo By Mike Farrell published 23 May 17 Marketing What Comes After Networks? Neo-Studios By Dave Goldenberg and Scott Webb, Static-Free Media published 19 June 17 MCN Guest Blog MTV Names Kevin Vitale SVP of Brand Creative By Jon Lafayette published 5 January 17 Fates & Fortunes Arris Keeping ‘SURFboard’ Brand By Jeff Baumgartner published 21 May 15 Technology Cable One to Become Sparklight in Summer 2019 By Mike Farrell published 12 December 18 Marketing What’s in a Name? A Big Bowl of Disappointment By Mike Farrell published 9 July 19 On The Money Five Integrated Sponsors Set for Univision Singing Competition By Adam Jacobson published 17 September 14 Viewpoint Survey: Network Brands Really Do Matter By Mike Farrell published 7 February 18 Content 1 2 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
Altice Rebrands Wireless Service as Optimum Mobile By Mike Farrell published 23 July 21 First step in transition to one consumer brand across all connectivity products
What Comes After Networks? Neo-Studios By Dave Goldenberg and Scott Webb, Static-Free Media published 19 June 17
Five Integrated Sponsors Set for Univision Singing Competition By Adam Jacobson published 17 September 14
