branding Altice Rebrands Wireless Service as Optimum Mobile First step in transition to one consumer brand across all connectivity products What’s in a Name? A Big Bowl of Disappointment Cable One to Become Sparklight in Summer 2019 Latest branding Five Integrated Sponsors Set for Univision Singing Competition By Adam Jacobson published 17 September 14 Multichannel News What Comes After Networks? Neo-Studios By Dave Goldenberg and Scott Webb, Static-Free Media published 19 June 17 Multichannel News AT&T Readies U-verse Brand for the Ether By Mike Farrell published 20 September 16 Multichannel News Cable One to Become Sparklight in Summer 2019 By Mike Farrell published 12 December 18 Multichannel News Survey: Network Brands Really Do Matter By Mike Farrell published 7 February 18 Multichannel News What’s in a Name? A Big Bowl of Disappointment By Mike Farrell published 9 July 19 Multichannel News Altice Unveils New Global Brand, Logo By Mike Farrell published 23 May 17 Multichannel News MTV Names Kevin Vitale SVP of Brand Creative By Jon Lafayette published 5 January 17 Multichannel News Arris Keeping ‘SURFboard’ Brand By Jeff Baumgartner published 21 May 15 Multichannel News 1 2 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Five Integrated Sponsors Set for Univision Singing Competition By Adam Jacobson published 17 September 14
What Comes After Networks? Neo-Studios By Dave Goldenberg and Scott Webb, Static-Free Media published 19 June 17
