branding Altice Rebrands Wireless Service as Optimum Mobile First step in transition to one consumer brand across all connectivity products What’s in a Name? A Big Bowl of Disappointment Cable One to Become Sparklight in Summer 2019 Latest branding MTV Names Kevin Vitale SVP of Brand Creative By Jon Lafayette published 5 January 17 Multichannel News Arris Keeping ‘SURFboard’ Brand By Jeff Baumgartner published 21 May 15 Multichannel News 1 2 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
