Cable One to Become Sparklight in Summer 2019

Phoenix-based cable operator Cable One said it will rebrand as Sparklight, beginning in the summer of 2019, further evidence of its commitment to focus on residential and business high-speed data service.

“We are very excited for this evolution to our new brand and the next chapter in our story,” Cable One chair and CEO Julie Laulis said in a statement. “Over the past several years we have evolved and our new brand will better convey who we are and what we stand for – a company committed to providing our communities with connectivity that enriches their world. While we are introducing a new brand, our corporate name will remain Cable One, Inc.”

According to Cable One, the new name reflects its transformation from a traditional cable company to one that focuses on connectivity. The company continued that the name Sparklight illustrates that speed and connectivity, “while at the same time symbolizing its new brand promise – connecting people to what matters.”

Julie Laulis

Julie Laulis

Cable One had about 801,179 residential and business customers -- nearly 60% of those non-video subscribers -- in 21 states in the third quarter. The company was one of the first cable operators to focus almost exclusively on broadband customer growth.

As part of the rebrand Cable One said it will be streamlining its residential service plans and pricing in 2019, offering faster speeds and the ability to include unlimited data on any plan.

“This is not simply about rebranding our products under a new name and a new look,” Laulis said in the statement. “We are changing the way we do business so that our customers feel like every interaction with us is effortless, our communities know we are here for the long term and the towns and cities we serve are proud to call us a neighbor.”

Sparklight will also expand customer self-service options through improved residential and business portals and creating a more personalized experience in updated and refreshed local offices.

“As consumer data consumption continues to increase, multi-device households become the norm, and businesses expect a broad suite of services, Sparklight will continue to evolve with our customers by offering innovative options to fit their needs, while providing helpful, proactive and personal local service,” Laulis said in her statement.