MTV Names Kevin Vitale SVP of Brand Creative

Kevin Vitale was named senior vice president of brand creative and operations at MTV, where a network turnaround is a priority for struggling parent company Viacom.

Vitale had been senior VP of brand marketing at IFC. At MTV he'll report to Jacqueline Parkes, executive VP of marketing and creative.

Last year, Viacom named Chris McCarthy as president of MTV, VH1 and Logo, replacing former Discovery executive Sean Atkins.

Vitale joined IFC in 2011 and led a network rebrand in 2015.


Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.