augmented reality

Latest about augmented reality

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Metaverse or Meh-taverse?

By Mike Farrell last updated

Bernstein analyst Todd Juenger says despite the hype, industry’s latest buzzword is not really that new

On The Money
National Geographic Hyundai

Disney’s National Geographic Creates Augmented Reality Series for Hyundai

By Jon Lafayette published

‘Outside Academy’ provides experiences from iconic national parks

Currency
HBO

Verizon Mounts AR Campaign for HBO’s ‘His Dark Materials’

By Jon Lafayette published

Verizon Media and HBO are working together on an ad campaign that uses augmented reality to promote season two of the HBO show His Dark Materials.

Advertising
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Apple Gears Up for VR, AR

By Jeff Baumgartner published

Technology
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Digital Delivery Rearranges Retail Reality

By Gary Arlen published

As I Was Saying
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VR/AR Traffic Set for a Surge

By Jeff Baumgartner published

Technology
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Global VR Hardware Revenues to Reach $3.6B in 2017: Forecast

By Jeff Baumgartner published

Technology
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SubVRsive Lands Funding, Names CEO

By Jeff Baumgartner published

Technology
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Intel Dumps ‘Project Alloy’: Report

By Jeff Baumgartner published

Technology
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Another 'Promising' Week for Virtual Reality

By Gary Arlen published

As I Was Saying
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