Latest ad revenue forecasts
Cable-Network Ad Revenue Seen Falling Every Year Through 2027
S&P Global Market Intelligence sees 4.9% drop in 2023
Analyst Cuts Q2 Ad Revenue Forecasts for Broadcast, Cable
MoffettNathanson’s Robert Fishman sees Disney, Paramount, AMC getting fewer ad dollars
Magna Sees Video Ad Revenues Down 7.9% in 2023, Up 7.2% in 2024
AVOD/CTV growing 7.2% in 2023, 14.3% in 2024
In a Rough Advertising Market, Sports May Be Winning Ticket
Analyst Michael Nathanson lowers forecast for 2023, with streaming growing slower than expected
Magna Sees Stronger Outlook For 2022 Video Ad Revenue
National broadcast and cable down ‘only’ 4.1%
Broadcast Stalls as Entertainment and Media Revenue Recover: PwC
Report sees global industry revenues hitting $2.6 trillion in 2025
Local TV Stations Core Ad Revenue Seen Rising 5.4% in 2021: BIA
After a 23.1% drop in 2020, television station core advertising revenue, over the air sales excluding political commercials, are expected to rebound 5.4% in 2021, according to BIA Advisory Services.
TV Ad Revenue Decline Slowed to 9% in June
The drop in national TV ad revenue continues to slow, with June figures showing an 9% decline, leaving the second-quarter down 19%.
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