ad revenue forecasts

With less than half of households subscribing to pay TV, linear TV expected to decline 8.9%

Premium long-form streaming ad revenues to hit $10 billion

Michael Nathanson slashes forecasts, sees national ad revenue down 2.6% in 2024 and plummeting 12.3% in 2025

S&P Global Market Intelligence sees 4.9% drop in 2023

MoffettNathanson’s Robert Fishman sees Disney, Paramount, AMC getting fewer ad dollars

AVOD/CTV growing 7.2% in 2023, 14.3% in 2024

Analyst Michael Nathanson lowers forecast for 2023, with streaming growing slower than expected

National broadcast and cable down ‘only’ 4.1%

Report sees global industry revenues hitting $2.6 trillion in 2025

After a 23.1% drop in 2020, television station core advertising revenue, over the air sales excluding political commercials, are expected to rebound 5.4% in 2021, according to BIA Advisory Services.