ad revenue forecasts

Latest about ad revenue forecasts

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TV Ad Revenue Decline Slowed to 9% in June

By Jon Lafayette published

The drop in national TV ad revenue continues to slow, with June figures showing an 9% decline, leaving the second-quarter down 19%.

Advertising
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COVID Will Help Digital Ads During Holiday Season

By Jon Lafayette last updated

Advertiser Perceptions survey finds advertisers decreasing TV spending

Advertising
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Analyst Ups Earnings Estimates as Ad Outlook Improves

By Jon Lafayette published

Nathanson still concerned about cord cutting

Advertising
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Analyst Forecasts 2020 Ad Spending Down 11.9%

By Jon Lafayette published

Broadcast seen dropping 13.9%, national cable plunges 15.7%

Advertising
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Analyst: 3Q Pay TV ‘Worse Than Freaking Ugly’

By Jon Lafayette last updated

Cord-cutting accelerates, ad revenue down, Nathanson said

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