Ad forecast

Latest about Ad forecast

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IAB: Digital Video Ad Spend Will Jump 16% in 2024

By Jon Lafayette published

Report predicts growth in CTV, with programmatic buying and alternative currencies gaining ground

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Ad Fraud Scam

Retail Media, CTV Expected To Post Big Gains in 2024

By Jon Lafayette published

Advertiser Perceptions report sees digital ad spending up 10% in 2024 and 2025

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Bob Bakish

Paramount’s Bob Bakish Says Ad Market Weaker Than Expected

By Jon Lafayette last updated

4th quarter will come in 'a bit below' 3Q

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A remote control pointing at a TV

Magna Sees Ukraine War Slowing U.S. Advertising Market Growth

By Jon Lafayette published

National TV revenues seen down 1% in 2022; local TV to rise 16%

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Local Advertising BIA Advisory Services

Local TV Ad Revenue To Grow 28.4% in 2022: BIA

By Jon Lafayette last updated

Local political advertising to be nearly $8.4 billion

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Zenith

U.S. TV Ad Spending To Rise By 4% in 2022, Zenith Forecasts

By Jon Lafayette last updated

Digital video, social media will be big gainers

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CTV Plus Ad Revenue GorupM

GroupM Sees 23% CTV Growth, More Political Spending, Boosting TV

By Jon Lafayette last updated

Media buyer GroupM predicted that U.S. TV ad revenue will grow 6.2% to $74.168 billion in 2022, after rising 4.1% in 2021, a historic year for overall advertising revenue growth.

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Digital Catching Up to Cable in Local Ad Sales

By Gary Arlen published

Advertising
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BIA: Local Media Sales To Reach $139B By 2015

By Mike Farrell published

Marketing