OpenAP, the advanced advertising company, said it launched XPm, which gives advertisers the cross-platform campaign metrics they have been demanding with a choice of measurement companies.
Measurement company 605 said it has reached a new agreement with Charter Communications that extends its access to viewers' data from Charter subscribers.
TV measurement and attribution company 605 said it signs an agreement with Walmart, which will use insights from the 605 Platf0rm to enhance its TV planning and analytics capabilities.
Deals with Catalina, PlaceIQ, Polk promise faster, more accurate campaign measurement
TV measurement and analytics company 605 said it launched a new attribution app that measures the effectiveness of advertising campaigns.
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.