TOKYO, JAPAN – April 3, 2020 – Airing to stellar ratings in Japan, Nippon Television Network Corporation (Nippon TV), Japan’s leading multiplatform entertainment powerhouse, announced today that the company has just started offering format rights to its new game show Mute it! (30min to 120min eps.) which just recently aired during prime time on Nippon TV. The family-friendly studio-based game show with a unique twist was created for and produced by Nippon TV in Japan with the worldwide format rights available.

“Given our prior success with the enormously popular Silent Library, we are pleased to be presenting Mute it!, a game of silence, unlike any other game show. It pushes the limits of human concentration and balance whereby if a contestant makes any sound at all they are immediately disqualified from the game. Mute it!brings a breath of fresh air to a world normally filled by loud game shows,” commented Mr. Atsushi Sogo, President of International Business Development at Nippon TV.

In Mute it!, contestants play four stages of games in the Hall of Silence, a custom-built giant studio with difficult challenges for the players to accomplish, yet at the same time, filled with sound traps all around. There is only one rule: don't make any sounds. If contestants make any sounds above 50dB, the Sound Watchman, purveyor of the Hall of Silence, suddenly shows up to take the contestant away. For players who succeed in the first three stages, the final stage awaits. The question is will the players be able to withstand the challenges and overcome the difficult missions without making a single sound, to gain the big prize money at the end.


Nippon TV is Japan's viewer ratings champion, topping all timeslot categories for six consecutive years and garnering the largest profits in the country's broadcasting industry. One of the biggest successes for the nation's finest producer of all genres of programming is Dragons' Den, a globally successful business show format that has 40 versions in 186 territories across all continents of the world. The Emmy Award-winning version, Shark Tank, airs in the US. Following closely are the successes of scripted formats Mother and WomanMy Life for My Children, whose Turkish versions have become mega-hits that have gone on to sell in nearly 40 territories around the world. As a format, Mother has also been sold to South Korea, Ukraine, France, and Thailand. With well-established businesses that span VOD / live-streaming engineering, animation, movies, events, fitness clubs, eSports, android creation, and digital mixed reality, Nippon TV is leveraging its coveted platform to revolutionize digital media in an ever-changing industry. Launching a channel in Southeast Asia named GEM through a joint venture with Sony Pictures Television Networks, and leading the Japanese digital content market through its subsidiary Hulu Japan, Nippon TV is steadily solidifying its presence and brand as a global media powerhouse.