YouTube TV Surpasses 3 Million Paid Subscribers

YouTube on a TV screen
(Image credit: YouTube)

Business continues to boom for YouTube during the pandemic, Google revealed during its third quarter earnings call Thursday.

The video platform’s virtual pay TV service, YouTube TV, has surpassed the 3 million paid subscriber mark. This revelation comes just seven months after Google announced the passing of the 2 million mark for the vMVPD service. That’s an indicator of accelerated growth, as that Feb. 2 million announcement came a full two years after the platform launched. 

YouTube TV’s growth came despite the platform upping its base price from $50 to $65 a month at the end of the third quarter, following a carriage deal with ViacomCBS to carry legacy Viacom cable networks. 

YouTube TV is now the second biggest virtual pay TV service, trailing Hulu with Live TV—it finished the second quarter with 3.4 million paid users. 

YouTube’s music and premium paid subscriber base, meanwhile, reached 30 million paid subscribers in the third quarter. 

And YouTube advertising revenue was up 32% year over year to $5 million

Due to the pandemic, Google/Alphabet CEO Sundar Pichai told investors, people generally have a lot more time on their hands to surf the internet for video. 

“As a sign of the times, views for guided meditation videos are up 40% since mid March, while DIY face mask tutorials have been viewed over 1 billion times,” Pichai said.

Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!