YouTube outlined its plans for entering the online VOD subscription model fray, as the video giant announced a premium version of its site, YouTube Red, during an executive briefing Wednesday.
Priced at $9.99 a month and available beginning Oct. 28, YouTube Red will allow users to surf the site completely ad-free, across multiple sources, from desktop to mobile. Original programming and movies will also be available to YouTube Red subscribers, beginning next year.
Leveraging the sites growing stable of digital stars, the original programming runs a fairly large gauntlet, including Scare PewDiePie, a reality-comedy show featuring Felix Kjellberg, better known as PewDiePie, getting thrown into scary, video game-inspired gags and situations. The Walking Dead’s Skybound Entertainment and Maker Studios are producing.
Also on the slate are a scripted spoof of the reality music genre called Sing It! from Fine Bros Entertainment and Mandeville Films; a zombie reality show from Alpine Labs called Fight of the Living Dead, a feature length concert film from YouTube singer/comedian Lilly Singh, as well as romantic drama from Wong Fu Productions and New Form Digital entitled Single by 30.
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