Consumer Reports is celebrating Virginia Governor Ralph Northam's signing of the Consumer Data Protection Act.
“This is a historic moment for privacy rights,” said CR senior policy analyst Maureen Mahoney. “Virginia is now just the second state [after California] to pass a comprehensive privacy bill. While we're pleased that Virginians will have new privacy rights, legislators should continue working in the next session to strengthen it. This bill has some important privacy provisions, but consumers need more practical options for controlling their data.”
It establishes standards for data control and processing but does not apply to state or local governments and has exceptions for types of data and information governed by federal law.
Consumers have the right to access, correct, or delete their personal information and obtain a copy of that information, as well as to opt out of the processing of personal data for targeted advertising.
The bill does not go into effect until January 2023.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.