Verizon +play Adds NBA League Pass

Memphis Grizzlies at Golden State Warriors in 2022 NBA play-in game
Memphis Grizzlies star Ja Morant said that if his team can put the ball in the basket and get stops on defense this season, it should be fine. (Image credit: Thearon W. Henderson/Getty Images)

Just weeks after adding mobile streaming service NFL Plus to its +play subscription marketplace, Verizon has announced the integration of NBA League Pass, as well.

Verizon will now let its wireless and home internet customers sign up for the NBA's direct-to-consumer streaming service through its apps, while handling all aspects of the customer relationship, including billing.

Verizon launched +play earlier this year. The free service, similar to Amazon Prime Video Channels, lets users centralize and manage an increasing range of digital entertainment subscriptions, including  HBO Max, Netflix, Peloton, The Athletic, Calm, Duolingo and TelevisaUnivision’s Vix+.

NBA League Pass lets users stream all out-of-market games live. The league is selling the base tier of the package, which allows for one stream at a time, for $99.99 this season. 

“Verizon has a track record of providing our customers incredible value, as well as great premium content from leading services," said Erin McPherson, chief content officer for Verizon.  "As one of the largest direct-to-consumer distributors in the country, we’re solving for millions of customers’ pain points by providing them with an innovative tool to manage and get exclusive deals on multiple subscriptions all in one place.”

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!