Verizon said it will be offering its customers 12 months of the the new streaming service Disney+ for free.
Verizon is looking to get a jump on rival AT&T, which acquired Time Warner and plans to launch its own streaming video service, HBO Max next year.
Verizon said its unlimited wireless customers will be getting the free Disney+, along with new Fios home internet and 5G home internet customers.
“The launch of Disney+ kicks off a new era of streaming for The Walt Disney Company, bringing nearly a century’s worth of content from our iconic studios to consumers directly,” said Kevin Mayer, chairman, Direct-to-Consumer & International, The Walt Disney Company. “We’re excited to share this moment with Verizon and bring Disney+ to the millions of customers across its award-winning wireless network.”
Disney+ is set to launch Nov. 12 with content from Disney, Pixar, Marvel, Star Wars and National Geographic.
At launch, Verizon customers can activate their Disney+ subscription and start streaming on a wide selection of mobile and connected TV devices, including gaming consoles, streaming media players, and smart TVs.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.