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Univision Launching App for Telenovela Fans

Univision is launching a new app designed for fans of its popular telenovelas.

The UniNovelas app will offer watch-and-play prizes to viewers beginning with the new telenovela Antes Muerta Que LIchita, which premieres Tuesday.

Other features available via the app include news feeds with video and photo content users can share; character blogs; fan content such as cards, fan art and personality quizzes; and a special webnovela, Corazon Enamorado.

“[W]ith 91 percent of our viewers watching our programming live, creating a telenovela fan community enabled by the UniNovelas app was a natural extension,” said Mark Lopez, executive VP & general manager of Univision Digital.