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TVE Awareness Challenges Remain as Usage Climbs

While relatively few people know what TV Everywhere is, a majority of pay-TV subscribers are using the web and apps to access programming on digital devices.

A new survey by research company GfK found that 53% of pay TV households have used a TV Everywhere service, up from 43% in 2012, when a similar study was taken.

Mobile devices are the driver of that growth and monthly use has doubled since 2012 for mobile apps and websites from both providers and networks, GfK said.

The survey found that 80% said content was easy to find, up from 74%, and 79% said logging in was easy, up from 73%. But 60% said that logging in with a password deterred them from using TV Everywhere. That’s high, but down from 70% in 2012.

Read more at B&C.