Tubi Active Users Up 65% in August to 33 Million

By Daniel Frankel
( NextTV )
published

Fox’s AVOD platform’s viewing hours have been up 104% since April

(Image credit: Tubi)

Purchased by Fox Entertainment for $440 million over the spring, free-to-consumer streaming service Tubi is still pumping out press releases full of gaudy growth numbers.

The AVOD platform said its monthly active users were up 65% year over year in August to 33 million. 

Also read: Tubi: Everything You Need to Know About Fox’s Big $440M AVOD Buy

The platform surpassed 200 million hours of total viewing time (TVT) in April and hasn’t looked back, blowing past that benchmark every month since, a 104% increase over the same five-month period in 2019. 

Internationally, Tubi also saw a recent 95% TVT uptick in Canada and a 242% TVT increase in Australia. Viewing in Mexico, where Tubi just deployed in June, is up 9x, the company said. 

“Tubi’s surge in viewership is a testament to 2020 becoming the year of AVOD,” said Farhad Massoudi,” CEO of Tubi, in a statement. “As we further grow our offering and capitalize on our partnership across FOX’s IP, we continue to develop a unique value proposition for many of today’s households seeking cost-free premium entertainment.”

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!