TLC has named Lara Richardson VP of creative for the channel.
She will be based in Silver Spring, Md., and oversee all TLC marketing. Richardson will report to Amy Winter, marketing SVP.
Richardson joins the channel form History Channel and History International, where she had been creative director.
Her resume also includes Oxygen and USA Broadcasting.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.