thePlatform Tackles Instant-On-Demand

In a push to help content partners rapidly turn live TV broadcasts into on-demand streams, thePlatform, the white label video publishing company owned by Comcast, has introduced mpx Replay, a component that enables broadcasters to bring “catch-up” TV to multiple screens.

mpx Replay, part of the company’s flagship mpx video publishing system, is designed to expedite the conversion of linear TV channels for catch-up or C3/C7 video, the company said. The new component also provides instant asset creation for publishing and distribution, automated metadata, pre-set availability windows, ad policy enforcement, and more monetization options. 

"mpx Replay addresses distinct, but similar, needs facing broadcasters – particularly in Europe and North America," Marty Roberts, co-CEO of thePlatform, said in a statement. "In Europe, broadcasters need a faster and more efficient way to address the growing demand for catch-up TV across any screen. In North America, broadcasters need an optimized C3 video process that keeps national ad loads intact when bringing their channels online. mpx Replay provides a streamlined, cloud-based solution for both."  

mpx Replay uses Elemental Technologies’ just-in-time packaging for adaptive bit rate distribution for a range of streaming platforms, including Apple HLS, Smooth Streaming, MPEG-DASH, and Adobe HDS. MP4 and MPEG-TS outputs are also supported, thePlatform said.